Brief

Bloom and Bone is a modern florist blending beauty and impermanence. The brand wanted to convey elegance, simplicity, and a quiet strength combining softness (bloom) with structure (bone).Bloom and Bone is a modern florist blending beauty and impermanence. The brand wanted to convey elegance, simplicity, and a quiet strength combining softness (bloom) with structure (bone).

Logo Concept

The Bloom and Bone logo juxtaposes life and mortality delicate flora with skeletal undertones. The design conveys the ephemeral beauty of flowers, while the name hints at the rawness of nature and time. It's a poetic brand identity for a florist that embraces the full spectrum of life's beauty.

Colour Palette

• #4C3A51 – Deep Plum (luxury, mystery)
• #EAD3CB – Soft Rose (elegance, warmth)
• #A4C3B2 – Sage Green (growth, nature)

Typography 

• Main Typeface: Playfair Display or Didot (for elegance and timelessness)
  
• Alternate: Georgia Italic or Cormorant Garamond
  

Mockups/Applications 

• Flower wrapping paper
• Vase packaging tags
• Social media feed (Instagram grid with floral arrangements and logo overlays)
• Shop signage and invoice designs

​Using minimalist forms and serif type, the logo expresses both organic growth and foundational strength. Abstract curves in the mark echo natural petals or branching forms, while the strong baseline adds stability. The colour palette reflects calm, earthy tones suited for packaging and print.