Brief

Drift Way is a modern travel agency brand designed to capture the spirit of adventure, movement, and exploration. The branding reflects a clean, minimalist aesthetic while maintaining a sense of dynamism and sophistication.

The Drift Way logo is designed to represent fluidity, motion, and direction key elements of travel. The icon is abstract yet recognisable, symbolizing movement and a forward-thinking approach to travel experiences.

Typography

-Primary Font: Futura Heavy Futura Light.
-Font Style: Clean, bold, and legible to ensure high visibility across various platforms.
-Why This Font? It reflects the brand’s modern and professional identity while remaining welcoming and accessible.

Colour Palette

-Primary Logo Color: Off White
-Background Variations: The logo is tested on different backgrounds such as off-white, deep blue, and warm beige to ensure versatility.
-Additional Colors for Branding Elements: A secondary palette of complementary tones to maintain visual consistency.

Mockups & Applications

To showcase how the branding works in real-world scenarios:

-Business Cards: Elegant and modern layout.

-Website & App Preview: Clean UI reflecting the brand’s aesthetics.

-Social Media Assets: Profile pictures, banners, and promotional material.
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-Stationery & Merchandise: Branded items such as flyers, travel tags, and tote bags.