Brief 

Form is a fitness brand designed for serious weightlifters and gym-goers focused on perfecting technique. The brand needed a logo that reflects discipline, precision, and intensity.

Typography 

• Main Typeface: Futura or Avenir (modern, geometric)
  
• Alternate: Helvetica Neue or Lato Light
  

Colour Palette 

• #1C1C1C – Obsidian Black (structure)
• #FFFFFF – White (purity, contrast)
• #B0BEC5 – Industrial Grey (sophistication)
• #FF6F61 – Coral Accent (design flair)

Mockups/Applications 

• Gym signage, apparel (t-shirts, tank tops)
  
• Workout logbooks or gym journals
  
• Branded protein shaker bottles
  
• Instagram carousel posts with exercise routines and quotes
  

​The logo is based on the structure of an "M," stylized to include vertical breaks representing barbells or weights. A subtle "V" placed at the centre top symbolizes the form of a focused lifter mid-curl. The look is bold and geometric, with sharp alignment to match the no-compromise mindset of the audience.